If the Google Maps on your website stops working is likely that your payment method has expired.

Fortunately, this is an easy fix! Follow the guide below and solve the issue in minutes.

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We assume you have a Google Account. If you don’t have one, create it following this process.

Login to your Google account and do the following:

Manage Payment Method:

Step 1 – Go to your Google Cloud Dashboard  Payment methods.

Step 2 – Add, Edit or remove payment methods.

 

Add Payment Method:

Step 1 – Click on the ” + Add payment method ” box.

Step 2 – Add the Credit / Debit card details.

Step 3 – Save.

 

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Edit Payment Method:

Step 1 – On the Primary or Backup Payment Method, click on the “Edit “.

Step 2 – Update the Credit / Debit card details.

Step 3 – Save.

 

 

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Remove Payment Method:

Step 1 – On the Primary or Backup Payment Method, click on “Remove “.

Step 2 – If you don’t have a Backup Payment method, it will prompt a popup requesting a new Payment method. Add the new Credit Card details.

 

Step 3 – click “Save and Remove”.

 

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For more information, please visit the official Documentation.

Reclaiming Google Analytics

We can look to re-claim analytics using google’s support tool:

https://support.google.com/analytics/gethelp

Please let them know a little bit about the situation, that you no longer have access to the account that owns the google analytics property on your website

Please include:

• Your website URL
• The analytics account number – UA-XXXXXX
• Internally lost login to the account and wish to regain
• Which account you’d like to re-gain access under (gmail or g-suite email only).

Optimising the videos you upload

Download and install Handbrake

https://handbrake.fr

Use this application to optimise your videos. It has some useful included presets as well as offering you control over the level of optimisation to allow you to juggle the pros & cons of quality vs file size.

Sizes

The length of your video is a good indicator for your file size you should be aiming for.

• For videos around 30 seconds aim for 3-6mb.
• For videos around 1 minute aim for 6-10mb

For anything over 1 minute use the above as a guide, however to improve page load and the ability for the content to stream to the user consider only uploading small videos that are well optimised or, using a third party service like Vimeo & Youtube instead as they are more capable of streaming longer content.  A change to Vimeo or Youtube may come with other restrictions and additional costs so best to chat with us first if you fee like this is necessary.

A series of settings will help reduce the size your videos. You’ll need to edit a few settings, let it encode, and then check the result. Each setting you turn on could reduce the quality of the video, keep that in mind.

Start with a preset

To start with we recommend loading the video and applying the ‘Gmail Large 3 Minutes preset 720p30’

Make sure ‘Web Optimised’ is clicked

Click ‘Add to Queue’ and then ‘Start’

If the result is under or around the sizes outlined above, then no need to do anything more.

If it’s still not small enough or if the quality isn’t crisp enough

If the video quality or file size is not what you are after then we can look at the following.

• Go to the Video tab and adjust the Constant Quality range slider- increasing this will make the file larger and better quality, decreasing will reduce file size and possibly the quality. Increase or decrease by a few steps at a time and test. The range should sit between 18-28.
• Alternatively you can enable ‘Average Bitrate’ and adjust this value and test

Remove Audio

If your video is a background video only you should remove the audio track. Click on the Audio tab an on each sound channel change the dropdown to ‘None’

Optimising your images when updating / adding content

All images should be optimised before they are uploaded to your CMS or used in your EDMs. This is the easiest thing you can do to reduce the page load of your website or EDM. When you optimise an image you should ensure it’s the correct format, the correct size, and that unnecessary data has been stripped out of the image.

Please read through the below to discuss the best approaches.

 

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Formats

Your file format makes a big difference to the overall file size and speed of your website.

Formats for photos (JPEG/JPG)

Photos should be saved as JPGs as that will compress photographic detail better and result in a smaller file size.

Formats for logos / icons (PNG)

Logos and icons will compress better as a PNG.

 

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Images Sizes & Dimensions

As a rule of thumb, it would be great to aim for full width / header / hero images having a file size of <450kb.  Smaller tile / inset images being < 200kb (72dpi)

Image max width should be less than 2000px in most instances where a full width image is used, smaller dimensions should be uploaded

 

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Optimising Images before uploading

We recommend using an application such as https://imageoptim.com (MAC only). For Windows similar apps such as Pingo (https://css-ig.net/pingo) or ImageOptim online can be used (https://imageoptim.com/online)

• They won’t reduce the quality. However, they strip out all of the metadata in the file that won’t be needed to simply display the image online. Sometimes this can save 70% of the file size with no quality change.
• You can enable the applications to also reduce the quality of the image which can result in smaller file sizes with little to no visual change. Generally, a setting of 80% original quality is recommended.
• Highly recommend running absolutely any image you add to the site / send out in an EDM through this.
• If using ImageOptim application it’s quick – you can batch optimise images.

1. Please sign in here https://marketingplatform.google.com/about/tag-manager/ (click sign in to Tag Manager)

2. Once logged in find the website / account and click the cog top right corner

3. Select ‘user management’ in left column

4. Select + in top right hand corner, select add users

5. Enter the email address efrontanalytics@gmail.com and  set us to be an administrator, and under container settings click “set all” this will bring up a new pop out.

7. In slide out, please click “publish” this will select all boxes. Select ‘Done’

8. Click ‘invite’ top right to complete.

1. To do so, head to https://analytics.google.com/analytics/web/#/ and login.

2. Once logged in select the account, make sure the right website is written/selected at the top of the page.

3. Click on the cog on the bottom left hand side

4.  Select “Account user Management” in the first column

5. Click the + in the top right corner,  select “add users”

6. Enter the email address efrontanalytics@gmail.com, check the notify new users by checkbox option, and allow us to edit, collaborate, read & analyse * manage users (check all boxes) and hit “add” top right corner.